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Wordpress SEO - Content Duplication

WordPress SEO Problems – How to Manage Duplicate Content

Content duplication is a common issue people face when using WordPress for their website – this is mainly because of how the content management system structures web pages.

WordPress allows you to categorize posts and pages, include tags, and archive everything, which makes site management easy and helps you to better interact with your readers.

However, there is also a disadvantage of this site structure – it creates several copies of your content. For instance, you have add a new post, entitled, “Top 5 WordPress SEO Issues” – you place it in the “SEO Issues” category and you also add some tags (e.g. “SEO” and “WordPress “). You will find this content at the following site locations (at least):

http://www.sitename.com/blog/Top 5 WordPress Issues [the original post]
http://www.sitename.com/blog/SEO Issues [ your post’s category page]
http://www.sitename.com/blog/SEO [one of the tags you attached to your post]
http://www.sitename.com/blog/WordPress [one of the tags you attached to your post]
http://www.sitename.com/blog/20011/06/04 [your site’s daily archive]
http://www.sitename.com/blog/2001/06 [the monthly archive]
http://www.sitename.com/blog/2011/ [the annual archive]
http://www.sitename.com/blog/author-name [your author archive]

Canonical Meta Tags

The use of canonical meta tags is an effective method of managing the content duplication issue. All big search engines support these tags and allow you to suggest to them which URL should be considered the actual address for your posts.

Let’s understand this with an example. Suppose you are running an affiliate marketing program and have given all your affiliates a unique link to your product to keep track of their sales. In such a case, there may be many different addresses linking to the same page on your site. If a search engine robot comes to your site through one of those links, it may consider the page a duplicate (as there will be identical content present on two different site addresses).

You can resolve this problem with canonical tags by including the following code to the <head> section of your header.php file:

<link rel="canonical" href="http://www.sitename.com/product-name.php"/>

This will inform the searchbot that the address you have specified is the actual address for that product. There is also an alternative method of using canonical tags – you can download a WordPress SEO plugin, such as All in One SEO Pack, which allows you to “activate” the canonical tag. However, it should be noted that by providing canonical meta tags, you are just “suggesting” to the search engines which pages they should index. The search engines will likely honor your suggestion, but they are not obliged to do so.


Ultimately, the lesson to be learned is that you must take care so that Google, Yahoo, or Bing doesn’t think you have multiple copies of the same data. They don’t like that. It will hurt you. If you have questions about this or any other topic that may affect your website and business, give us a call. We love to help your website make you stand out!

 

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